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If you are in business part of your business may rely on new customers. Do you really need a website The answer is yes, have a quick look at the stats. In 2008, 94% of New Zealanders used the internet to search for products or services and at least 60% made a purchase. Website's now are arguably more important than signage or a business card.

Source: NZ online retail monitor (Q1, 2008)

Source: NZ online retail monitor (Q1, 2008)

What do I use? Search Engine Optimisation (SEO) or PPC Pay per click marketing

Ranking well in search engine results for key search phrases in Google Yahoo and other search engines is an important part of on line marketing. If you really want a website that will work and bring you customers you need to look into online marketing as a SEO service provider we can provide advise on the best cost effective way to promote your on line presence we help customers rank well on Google for the keywords that people will be looking for when searching for the products or services you offer. To be picked up by Google and appear in those first few pages we can take care of the ad words campaign or we can optimise your website or maybe offer a package utilising both SEO and Adwords

There are really 3 key steps to ranking well in Google.

1. Visibility – Your website needs to be optimised in order to be "search engine friendly" which will allow Google to automatically visit the site with their crawler spider, view all the information within your website and understand what the content is about. If Google cannot read everything then it will not be able to list most pages which may contain product or service related information

It is best that people searching the web find what they are looking for without huge delays meaning that search results which are more relevant to a search are going to get the best results. This is obtainable through SEO or PPC

With SEO we will change a number of things within the website coding, structure, navigation, linking meta tags and titles that will make this easier for the search engines to locate and display your site

With PPC we can set up a plan with a set monthly budget, this plan can mean you can expect visitors to your website soon after we switch the plan on, you pay every time somebody clicks on your ad

2. Relevancy – Once the search engine has found your site and knows how many pages it has then it needs to understand what sections of your site are relevant for what keyword. search engine optimisation is really a better tool to gain relevant results

3. Authority - Google needs information to work off so they will know if your site is a trusted source of information or if as a provider of services or products that it sees on your site you are what a searcher is looking for and what information within your site is good information. Google it is reluctant to let you rank highly for a search phrase until it trusts you. For new sites Google effectively quarantines your website for 12 months unless it can be proven that you are worthwhile of their attention. One way it begins to trust a site is by the number of other sites that link to it which Google considers a vote to the site. However the type of link and the type of site the link is coming from influences how much Google trusts that link. We can build quality back links which we know Google looks on as a good link. As part of our plan we can carry out a  backlink building campaign which means we will build links from other authority sites to your site to get the authority you need to become trusted and get things underway.